The Impacts of Worldmindedness and Nationalism on Students? Attitude and Purchase Intention towards Portable Consumer Electronics: A Cross-National Study

Teo Poh Chuin () and Mohamad Osman ()
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Teo Poh Chuin: Tunku Abdul Rahman university College
Mohamad Osman: Multimedia University

No 5607145, Proceedings of Business and Management Conferences from International Institute of Social and Economic Sciences

Abstract: This study examines the influences of worldmindedness and nationalism on Malaysian and Korean students? attitude and purchase intention, in which their attitude and purchase intention towards various country of origin and brands match on portable consumer electronics. Data collection activities, in which self-administered survey, were done in Republic of Korea (ROK) and Malaysia. The research findings showed that both worldmindedness and nationalism possessed significant influences on students? attitude and purchase intention according to various brands and origin country matches. Interestingly, attitude influenced purchase intention significant positively. Implications to both policy makers and market practitioners are discussed. Lastly, limitations of study and recommendations for future researchers are presented.

Keywords: Worldmindedness; Nationalism; Attitude; Purchase Intention; Malaysia; South Korea (search for similar items in EconPapers)
JEL-codes: M00 M16 M31 (search for similar items in EconPapers)
Pages: 13 pages
Date: 2017-07
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Published in Proceedings of the Proceedings of the 6th Business & Management Conference, Geneva, Jul 2017, pages 152-164

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Persistent link: https://EconPapers.repec.org/RePEc:sek:ibmpro:5607145

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