Dimensions of Real and Virtual Consumer Experiences

Katarzyna Dziewanowska ()
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Katarzyna Dziewanowska: University of Warsaw, Faculty of Management

No 42015, Faculty of Management Working Paper Series from University of Warsaw, Faculty of Management

Abstract: The purpose of this paper is to present the extended literature review on consumer experiences in online and offline shopping environment leading to identification of key dimensions of consumer experiences and providing an overview of current state of research in the identified areas. The paper begins with a brief introduction to the experience economy as a concept and to how consumer experiences are defined and understood. In the second part of the paper, theoretical and empirical research on models and measurement tools of consumer experiences in the shopping context is presented and discussed. The last section of the paper presents selected studies on consumer shopping experiences in online and offline retail context in each of previously defined dimensions.

Keywords: consumer; experience; ecperience economy; dimensions; models; store; shopping; online; offline; real; virtual (search for similar items in EconPapers)
JEL-codes: M00 M21 M30 M31 O30 (search for similar items in EconPapers)
Pages: 55 pages
Date: 2015-11
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:sgm:fmuwwp:42015

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