The Impact of Postseason Restructuring on the Competitive Balance and Fan Demand in Major League Baseball
Young Hoon Lee ()
No 901, Working Papers from Research Institute for Market Economy, Sogang University
We analyzed issues of playoff uncertainty (PU) by examining competitive balance and outcome uncertainty. Specifically, we (i) developed an alternative measure of PU, (ii) analyzed the relationship between PU and postseason structure in Major League Baseball (MLB), and (iii) tested the PU of the outcome hypothesis using our PU measure. The results provide empirical evidence that postseason restructurings in 1969 and 1995 enhanced the PU significantly and had positive effects on fan demand for MLB. This implies that the league office can partly control PU by revising the league structure and thus increasing fan demand.
Keywords: competitive balance; playoff uncertainty; uncertainty of outcome hypothesis; fan demand; major league baseball (search for similar items in EconPapers)
JEL-codes: C32 L83 (search for similar items in EconPapers)
Date: 2009, Revised 2009
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Persistent link: https://EconPapers.repec.org/RePEc:sgo:wpaper:0901
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