Economics at your fingertips  

Ex Ante and Ex Post Expectation of Outcome Uncertainty and Television Viewership of a Baseball Game

Young Hoon Lee (), Jigyu Chung and Joonho Kang
Additional contact information
Jigyu Chung: Samsung Sports Administration Team
Joonho Kang: Seoul National University

No 1206, Working Papers from Research Institute for Market Economy, Sogang University

Abstract: Attendance is determined by the ex ante expectation on the quality of a game, while television viewing is influenced by the actual progression of a game since switching television channel costs nil. This implies that the determinants of baseball demand on television may change as the games progress. This paper examines the dynamic relationship between the demand for baseball games on television and the uncertainty of game outcomes. In particular, it analyzes the inning-varying coefficients in the television rating regression equation. According to our empirical study, the expectation of a game outcome uncertainty and the game quality, which are formed before a game begins, significantly influence the television viewership in the first inning; however, their effects reduce gradually as the games progress. On the other hand, actual tightness of competition, offensive performance, and turnovers do not impact television viewership in the early part of a game, yet, theses factors become major determinants of the television demand in the later part of a game.

New Economics Papers: this item is included in nep-cul
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) First version, 2012 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this paper

More papers in Working Papers from Research Institute for Market Economy, Sogang University Contact information at EDIRC.
Bibliographic data for series maintained by Jung Hur ().

Page updated 2019-11-14
Handle: RePEc:sgo:wpaper:1206