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Common Factors in Major League Baseball Game Attendance

Young Hoon Lee ()

No 1604, Working Papers from Research Institute for Market Economy, Sogang University

Abstract: This paper applies a panel data model with observed common factors to Major League Baseball (MLB) panel data from 1904 to 2012 to analyze attendance. In particular, it aims to identify common factors. The empirical results suggest that MLB fan preferences were simple in the early years (1904?1957) with respect to common factors and then became multi-faceted in later years (1958?2012), because the number of significant common factors increased from four to seven. Time trends and per capita gross domestic product were significant over the whole sample period, but outcome uncertainties and offensive performance, such as slugging performance, became newly significant common factors influencing attendance in later years. This indicates that fans consider not only their home team¡¯s characteristics but also the characteristics of the away teams; then, in the modern era, it became critical for the league to implement elaborate business measures to promote competitive balance and slugging performance.

Keywords: Attendance; outcome uncertainty; common factors; factor loading; panel data; competitive balance (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-his and nep-spo
Date: 2016
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ftp://163.239.156.99/wpaper/LYH_RIME_2016_04.pdf First version, 2016 (application/pdf)

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Journal Article: Common Factors in Major League Baseball Game Attendance (2018) Downloads
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