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Travel Information’s Search, Planning and Purchase of Travel Service: The Bulgarian Tourists Behaviour

Zhelyu Vladimirov () and Sonia Mileva-Bojanova ()
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Zhelyu Vladimirov: Sofia University St. Kliment Ohridski, Faculty of Economics and Business Administration

Bulgarian Economic Papers (www.bep.bg) from St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration / Center for Economic Theories and Policies

Abstract: The search and accumulation of information online for the travel purposes follows three different stages: pre-trip, during-trip, and post-trip. We study the online behavioural patterns before the trip (planning), responsible for the creation of reliable own expectations, obtain ideas and make selection of attractions and places to be visited; evaluation, comparison of alternatives, booking and payment or other transactions to service suppliers. The data are obtained through the standardised questionnaire from 212 tourists in Bulgaria. The research reveals the tourists’ attitudes and practices in respect to the Internet as a source of information and a means for booking and buying online tourist products/services. The obtained results contribute to more in-depth understanding of tourist’s behavioural patterns of tourist in Bulgaria, practical feedback for suppliers and stakeholders in tourism about the quality of the websites and metasearch engines functionalities.

Keywords: travel information search; on line purchase; behavioural pattern; Bulgaria (search for similar items in EconPapers)
JEL-codes: Z3 L83 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-mkt, nep-pay and nep-tur
Date: 2017-11, Revised 2017-11
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