Money, Lives, and Frames: What Evidence from Bulgarian Students Tells about Framing of Risky Choices

Nikolay R. Rachev ()
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Nikolay R. Rachev: Department of General, Experimental, Developmental, and Health Psychology, Sofia University “St. Kliment Ohridski”

Bulgarian Economic Papers from Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski

Abstract: Prospect theory accounted for the framing effect by assuming an automatic translation of the problem content into expected utilities and a passive acceptance of the externally provided frame regardless of problem content. The size of the framing effect in the famous Asian Disease problem initially suggested that these assumptions are met but subsequent research showed otherwise. In a dataset collected during regular class sessions among Bulgarian students, a framing effect was found for monetary problems but not for the Disease problem. These results are consistent with previous findings by the author and add to the view that a top-down and domain-specific approach might be a necessary complication when one is aiming to account for the psychological processes during risky choices.

Keywords: Prospect Theory; Framing; Asian Disease Problem; Content Effects; Top-Down Processing. (search for similar items in EconPapers)
JEL-codes: D81 D91 J17 (search for similar items in EconPapers)
Pages: 18 pages
Date: 2019-02, Revised 2019-02
New Economics Papers: this item is included in nep-upt
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Persistent link: https://EconPapers.repec.org/RePEc:sko:wpaper:bep-2019-04

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