The Impact of Using a Robot Mannequin RoMa in Visual Merchandising

Amirmahdi Hassani, Ehsan Saffari, Alireza Taheri, Minoo Alemi () and Ali Meghdari ()
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Amirmahdi Hassani: Sharif University of Technology, Tehran, Iran
Ehsan Saffari: Sharif University of Technology, Tehran, Iran
Alireza Taheri: Sharif University of Technology, Tehran, Iran
Minoo Alemi: Islamic Azad University, Tehran, Iran
Ali Meghdari: Islamic Azad University Tehran, Iran

No 013AA, Proceedings of the 14th International RAIS Conference, August 19-20, 2019 from Research Association for Interdisciplinary Studies

Abstract: Social robots applications are becoming more and more popular in our daily life. Advertising, in this case, apparel advertising, is an area that humans must deal with every day. RoMa is a social robot mannequin that has been designed and developed as a mobile robot for use in the field of advertising and visual trading. In this paper, characteristics such as the interaction of people with RoMa, the impact of using a social robot on the sustainability of a store’s brand name for customers, the desire to revisit the store for another purchase, and the robot's structural features were measured in a Tehran retail store using various tools such as questionnaires, cameras, and a microphone. Finally, customer preferences for the process of selecting and buying clothes as well as an examination of the mannequin’s display features have also been studied.

Keywords: Robot Mannequin; Social Robot; Smart Showcase; RoMa (search for similar items in EconPapers)
Pages: 11 pages
Date: 2019-08
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Published in Proceedings of the 14th International RAIS Conference on Social Sciences and Humanities, August 19-20,2019, pages 77-88

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