Strategic Management in Family Businesses: Navigating Digital Horizons and Unraveling Technological Dynamics

Azzeddine Allioui (aallioui@esca.ma) and Hanane Allioui (hananeallioui@gmail.com)
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Azzeddine Allioui: ESCA Ecole de Management, Morocco
Hanane Allioui: Ibn Tofail University, Morocco

RAIS Conference Proceedings 2022-2024 from Research Association for Interdisciplinary Studies

Abstract: The article explores the challenges and success factors of digital transformation in family-owned enterprises, focusing on organizational theories, power dynamics, and the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment. It highlights the importance of adaptability, resource and competence orchestration, and the need for ongoing communication, cooperation, and staff training. The study also explores the role of technological surveillance, specialized digital consulting, and intelligence technology in digital ventures. It emphasizes the need for active participation, clear objectives, effective leadership, and ongoing oversight. The article concludes that success in the digital age requires strategic resource allocation, effective management of power dynamics, and an innovative organizational culture.

Keywords: strategic management; family businesses; digital horizons; transformation (search for similar items in EconPapers)
Pages: 11 pages
Date: 2024-05
New Economics Papers: this item is included in nep-cse and nep-pay
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Published in Proceedings of the 35th International RAIS Conference on Social Sciences and Humanities, April 4-5, 2024, pages 43-54

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Persistent link: https://EconPapers.repec.org/RePEc:smo:raiswp:0363

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