The Influence of Selected Consumers' Profile Variables on Online Shopping in Ghana

Patrick Joel Turkson (), Felix Amoah (), Joseph Gyamfi Yeboah (), Elizabeth Afia Primang Turkson () and Laura Novienyo Abla Amoah ()
Additional contact information
Patrick Joel Turkson: Methodist University Ghana
Felix Amoah: Nelson Mandela University, South Africa
Joseph Gyamfi Yeboah: Methodist University Ghana
Elizabeth Afia Primang Turkson: Elitek International School, Ghana
Laura Novienyo Abla Amoah: Nelson Mandela University, South Africa

RAIS Conference Proceedings 2022-2024 from Research Association for Interdisciplinary Studies

Abstract: This study examined online shopping by highlighting the variations in consumer profiles using selected variables such as gender, age, highest educational level, and marital status. Data was collected through an online survey sent via email to respondents. The online survey was conducted within four months in 2023. A convenience sampling technique was employed to select the total respondents of 437, which constituted the sample size of the study. A 100% response rate was attained. Descriptive statistics, comparing means, and the ANOVA test were employed to analyze the data collected. SPSS version 26 was the statistical tool used for the analysis of the collected data. The study revealed that males aged between 31 and 40, post-graduates, and single mothers mostly shop online frequently. Differences in gender, age, and marital status influence online shopping, however, the highest educational level does not influence online shopping.

Keywords: Online shopping; gender; age; marital status and highest educational level (search for similar items in EconPapers)
Pages: 7 pages
Date: 2024-07
New Economics Papers: this item is included in nep-dcm and nep-pay
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Proceedings of the 36th International RAIS Conference on Social Sciences and Humanities, June 6-7, 2024, pages 241-247

Downloads: (external link)
https://rais.education/wp-content/uploads/2024/07/0417.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:smo:raiswp:0417

Access Statistics for this paper

More papers in RAIS Conference Proceedings 2022-2024 from Research Association for Interdisciplinary Studies
Bibliographic data for series maintained by Eduard David ().