Online Sales Impact on Management Strategies in Times of Pandemic

Oana Horhogea ()
Additional contact information
Oana Horhogea: Alexandru Ioan Cuza University, Romania

Scientia Moralitas Conference Proceedings from Research Association for Interdisciplinary Studies

Abstract: Internationally, the pandemic represented a threat to the economy. Managers sensed that a threat to their companies was coming and worked to protect them. This protection has been directed at assets, customers and jobs. The impact of the pandemic has varied from sector to sector and company to company, exposing vulnerabilities. While before the pandemic the changes in a company associated with digitization were a major challenge, the closure of retail premises has led to a pressing need to reorganize and embrace online commerce as widely as possible by creating or multiplying online sales channels. The use of online sales channels became so important that it was soon followed by a new phase, of research, based on all the information collected from customers.

Keywords: management strategies; pandemic; online sales; impact; companies (search for similar items in EconPapers)
Pages: 7 pages
Date: 2023-03
New Economics Papers: this item is included in nep-pay
References: View complete reference list from CitEc
Citations:

Published in the Scientia Moralitas Conference Proceedings, on February 19-20, 2023, pages 139-145

Downloads: (external link)
https://scientiamoralitas.education/wp-content/uploads/2023/03/01273.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:smo:scmowp:01273

Access Statistics for this paper

More papers in Scientia Moralitas Conference Proceedings from Research Association for Interdisciplinary Studies
Bibliographic data for series maintained by Eduard David ().