What If Soft Power Becomes the New Weapon for World Leadership? Considerations on the Debate in Relation to the New World Order

Francesco Petrone ()
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Francesco Petrone: University of Barcelona, Spain

Proceedings of the 17th International RAIS Conference, June 1-2, 2020 from Research Association for Interdisciplinary Studies

Abstract: Currently, there is much debate among scholars about whether or not the global order is changing. Although the debate is open, it is undeniable that the growing presence of “new emerging powers†, such as the BRICS, has undoubtedly begun to reshape the international system. Based on realist and neo-realist theories, we believe that “soft power†will play an important role in the future as a driver of this global change. Indeed, The BRICS are devoting a lot of energy in order to instigate change, and above all they have been able to take advantage of the supposed decline of the West. In any event, it will be necessary to understand whether their interest in improving their charm power is real or if is only a means of claiming future world leadership.

Keywords: soft power; global order; BRICS; governance; neo-realism (search for similar items in EconPapers)
Pages: 7 pages
Date: 2020-06
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Published in Proceedings of the 17th International RAIS Conference on Social Sciences and Humanities, June 1-2, 2020, pages 147-153

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