Estimating the Value Obtained from Using a Software Service Platform

Netsanet Haile () and Jörn Altmann

No 2013105, TEMEP Discussion Papers from Seoul National University; Technology Management, Economics, and Policy Program (TEMEP)

Abstract: Service markets allow users to discover, purchase, and utilize services offered on a specific platform. As service platforms grow in number of users and variety of offerings, it raises the question of whether this phenomenon continues to benefit users. Based on a literature review, the paper identifies usability, service variety, and the number of personal connections accessible over the service platform as major determinants that contribute to the value to users. Based on survey data on the behavior of mobile service users, the relationship between user value and the determinants is analyzed and estimated. The results show positive correlations between all three determinants and the value. Using regressions, we estimate how much these determinates contribute to the user value. Mobile service users are satisfied with the usability of services of their chosen platforms, although the impact on the user value is the lowest. Users benefit the most from an increase in the number of their personal connections and the number of services they use.

Keywords: Network Effect Theory; UTAUT; Value Creation; Service Platforms; Survey; Multiple Regression. (search for similar items in EconPapers)
JEL-codes: C13 C42 C51 C88 D46 L86 M15 M21 O32 (search for similar items in EconPapers)
Pages: 19 pages
Date: 2013-08, Revised 2013-08
New Economics Papers: this item is included in nep-ict
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Published in Proceedings of the 10th International Conference on Economics of Grids, Clouds, Systems, and Services (GECON 2013).

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