Coffee Filters and Creativity: The Value of Multiple Filters in the Creative Process
Quan Hoang Vuong and
Nancy K. Napier
No 12-036, Working Papers CEB from ULB -- Universite Libre de Bruxelles
Creativity is often defined as developing something novel or new, that fits its context, and has value. To achieve this, the creative process itself has gained increasing attention as organizational leaders seek competitive advantages through developing new products, services, process, or business models. In this paper, we explore the notion of the creative process as including a series of “filters” or ways to process information as being a critical component of the creative process. We use the metaphor of coffee making and filters because many of our examples come from Vietnam, which is one of the world’s top coffee exporters and which has created a coffee culture rivaling many other countries. We begin with a brief review of the creative process its connection to information processing, propose a tentative framework for integrating the two ideas, and provide examples of how it might work. We close with implications for further practical and theoretical directions for this idea.
Keywords: 3-D Creativity; Serendipity; Aha! Moment (search for similar items in EconPapers)
JEL-codes: C42 M13 O31 P27 (search for similar items in EconPapers)
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