Economics at your fingertips  

The affective dynamics of hedonic versus healthy food choices: Making salient post-consumption affect promotes healthy food choices

Claudia Toma, Marcel Zeelenberg and Olivier Corneille

No 16-026, Working Papers CEB from ULB -- Universite Libre de Bruxelles

Abstract: This research provides original evidence for the impact of anticipated affects on hedonic versus healthy food choices. Study 1 and 2 reveal the asymmetric affective dynamics of hedonic and healthy food choices and pave the way for our behavioral prediction: People anticipate more instant than post-consumption satisfaction when choosing hedonic over healthy food, whereas they anticipate more post-consumption than instant satisfaction when choosing healthy over hedonic food. In Study 3, the experiment proper, we further find that orienting people’s attention on immediate post-consumption affects helps them redirecting their choice towards a more healthy food option. These findings suggest that a simple affect-focused manipulation may prove very effective in increasing healthier choices. The role of anticipated affect in inter-temporal choices is discussed.

Keywords: affective dynamics; food choices; post-consumption satisfaction (search for similar items in EconPapers)
JEL-codes: I00 (search for similar items in EconPapers)
Pages: 17 p.
Date: 2016-06-07
New Economics Papers: this item is included in nep-agr and nep-cbe
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Published by:

Downloads: (external link) Œuvre complète ou partie de l'œuvre (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This working paper can be ordered from ...

Access Statistics for this paper

More papers in Working Papers CEB from ULB -- Universite Libre de Bruxelles Contact information at EDIRC.
Bibliographic data for series maintained by Benoit Pauwels ().

Page updated 2021-02-04
Handle: RePEc:sol:wpaper:2013/230925