Sharing in Diaspora

Pilar Rojas Gaviria

No 10-025, Working Papers CEB from ULB -- Universite Libre de Bruxelles

Abstract: The variety of experiences lived by diasporas far from their home countries serves as an important source of wealth - be it financial, cultural or educational - that diasporas will potentially put at the disposal of their mother country. These sharing in experiences, between nations and their diasporas, can act as a compensation for brain drain, often seen as a problem particularly acute in poor and developing countries. Despite the global effort to design public incentives for diasporas to engage with sending countries, there is still room for marketing researchers to empower those public initiatives, by deepening the understanding of migrants’ motivations for home engagement. This article puts forward a theoretical perspective to approach this opportunity: the autobiographical perspective. Some of migrants’ motivations can indeed be rooted in the need to maintain connections with past selves.

Keywords: Diaspora engagement; macromarketing; autobiographical perspective; narrative identity (search for similar items in EconPapers)
Pages: 16 p.
Date: 2010-03-25
New Economics Papers: this item is included in nep-mig
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