Literature Overview in the Field of Consumer Adoption of Sustainable Solutions
Yu. Malchenko
No 16133, Working Papers from Graduate School of Management, St. Petersburg State University
Abstract:
The present literature overview stipulates the challenge of the adoption of sustainable solutions by their prospective consumers. The research outlines the most common theories investigating the issues and reflects the ones which are the most applicable for the specificity of sustainable solutions: planned behaviour and consumer choice. These theories are offered for further research on the consumer adoption of sustainable solutions.
Keywords: consumer adoption; sustainable solutions; public goods; club goods; diffusion of innovations; social contagion; planned behaviour; consumer choice; Hofstede's cultural dimensions; knowledge transfer (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-env and nep-mkt
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