Consumer response to unit price increase: The role of pricing tactics and consumer knowledge

K. Golovacheva

No 6421, Working Papers from Graduate School of Management, St. Petersburg State University

Abstract: The paper reports the results of a pilot study conducted in frame of the PhD dissertation.

Keywords: consumer behavior; consumer knowledge; unit price increase; pricing tactics; product downsizing; total price increase (search for similar items in EconPapers)
Date: 2015
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