Formation and development of marketing channel management theory

Sergey I. Kiryukov

No 825, Working Papers from Graduate School of Management, St. Petersburg State University

Abstract: In this paper the problems of formation and development of marketing channel management theory are considered. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel management theory evolution are provided. Perspectives of marketing channel management theory development and issues of demand chain management concept are considered. Executive summary is available at p. 42.

Keywords: Marketing Channels; Distribution Channels; Marketing Channel Management Theory; Strategic Marketing Channel Management; Demand Chain Management; маркетинговые каналы; каналы распределения; теория управления маркетинговыми каналами; стратегическое управление маркетинговыми каналами; управление цепью спроса (search for similar items in EconPapers)
Date: 2011
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