Formation of Relationship Portfolio with Partners on B2B Markets

Vera A. Rebyazina

No 844, Working Papers from Graduate School of Management, St. Petersburg State University

Abstract: In this paper the approaches to relationships system formation are considered. As a result of the analysis of existing relationship portfolio models the criteria for relationship portfolio formation are developed and the integrated model for relationship portfolio formation is presented. Executive summary is available at p. 36.

Keywords: Relationship Marketing; Relationship Portfolio; System of Relationships; Relationships with Partners; маркетинг взаимоотношений; портфель взаимоотношений; система взаимоотношений; взаимоотношения компании с партнерами (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:sps:wpaper:844

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