Influence of Print Advertising on the Perception of Shalimar Perfume (1925-2010)

Aliona N. Andreyeva

No 848, Working Papers from Graduate School of Management, St. Petersburg State University

Abstract: Full text in Russian. Executive summary in English is available at pp. 43.

Keywords: Print Advertising; Brand Perception; Brand Personality; Brand Identity; Brand Image; Shalimar; Guerlain; LVMH; Semantic Differential; печатная реклама; восприятие бренда; личность бренда; идентичность бренда; имидж бренда; Shalimar; Guerlain; LVMH; семантический дифференциал (search for similar items in EconPapers)
Date: 2010
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