Potential occupational exposure to artificial intelligence across selected cultural industries in Canada

Tahsin Mehdi, Rupert Allen, Josip Lesica and Jenny Watt

Economic and Social Reports from Statistics Canada, Analytical Studies and Modelling Branch

Abstract: A central concern surrounding recent advances in generative artificial intelligence (AI) technologies is their potential to replace human labour, especially in the domain of content creation, such as the production of music, videos, images and text in the cultural industries. However, there is a lack of information regarding how AI may impact workers in these industries. This article attempts to fill this information gap by examining potential occupational exposure to and complementarity with AI in selected cultural industries in Canada. A key finding is that occupations in cultural industries could potentially be more exposed to AI-related job transformation, facing a higher potential for AI substitution compared with jobs in other industries. However, jobs in cultural industries also have a greater potential to be augmented by AI. Although some evidence suggests relatively slower employment growth in certain cultural industries since the mass availability of generative AI tools in late 2022, it remains unclear whether the observed changes are solely driven by AI or result from the cumulative effects of pre-existing trends and other competing economic forces.

Keywords: potential occupational exposure; artificial intelligence; selected cultural industries (search for similar items in EconPapers)
JEL-codes: J23 M21 (search for similar items in EconPapers)
Date: 2026-03-25
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Persistent link: https://EconPapers.repec.org/RePEc:stc:stcp8e:202600300003e

DOI: 10.25318/36280001202600300003-eng

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