Influencing guest behaviour towards sustainable hotel choice by distribution channels

Niels van Felius (), Marit de Vries () and Elena Cavagnaro ()
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Niels van Felius: Stenden Hotel Management School, Leeuwarden, Stenden University of Applied Sciences, The Netherlands
Marit de Vries: Stenden Hotel, Leeuwarden, Stenden University of Applied Sciences, The Netherlands
Elena Cavagnaro: Stenden Hotel Management School, Leeuwarden, Stenden University of Applied Sciences, The Netherlands

Tourism and Hospitality Industry from University of Rijeka, Faculty of Tourism and Hospitality Management

Abstract: Purpose – The purpose of this paper is to request the attendees of the Tourism and Hospitality Industry conference 2016 and interested academia for more/missed sources, research, insights, and feedback contributing to a better understanding of the subjects value orientations leading towards sustainable hotel choices. Needed for the research where potential hotel guests are nudged to make a green hotel choice by an intervention on an Internet Distribution Channel (IDS). Methodology – By reviewing literature, desk research, and linking value orientations and customer behaviour theories to technology and communication used in internet distribution channels, a gross set of criteria influencing guests decision-making is explored, where finally the impact of the intervention is measured. Findings – Through the analysis of the found literature the link between; online customer behaviour, conscious online decision making unconsciously influenced by the general egoistic, altruistic, and biospheric value orientation (Groot, J.I.M. de, & Steg, L., 2007), online hotel communication, and hotel distribution channels, will be displayed as a set of criteria. These criteria are used for the design of an intervention changing elements in hotel distribution channels measuring the numbers of sustainable decisions in a succeeding research. Contribution – The contribution to the academia is a wide understanding of the influence of technology and communication on consumer hotel booking behaviour. For the industry the knowledge applied can be used to develop their businesses towards sustainability, for the public the researchers hope to increase environmental awareness when making conscious hotel buying decision.

Keywords: Internet distribution systems; sustainability; customer behaviour; value orientations (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2016-04
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Published in 23rd Biennial International Congress Tourism & Hospitality Industry 2016, April 2016, pages 502-516

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