Residents' attitudes towards tourism potential of small rural city of Požega

Zrinka Zadel (), Ivana Ivančić () and Ines Čevapović ()
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Zrinka Zadel: Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka
Ivana Ivančić: Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka

Tourism and Hospitality Industry from University of Rijeka, Faculty of Tourism and Hospitality Management

Abstract: Purpose – The aim of this paper is to analyse residents’ attitudes towards tourism potentials of small rural city Požega. Design – The special emphasis is on the satisfaction of local residents’ with tourist facilities, their involvement in the tourism development and their stands of the main advantages and weaknesses of the tourism offer in rural city of Požega. Methodology – The methodology of the research includes survey based on the questionnaire carried out in November 2013, among local residents in the city of Požega in Croatia. Findings – This research work revealed that local residents’ consider rural city of Požega as insufficiently developed tourism destination but they recognize the potential of excursion destination with ideal terms for developing tourism offer based on gastro-eno products. The findings show a lack of public participation in the decision-making processes. Originality – It is a first study about the attitude of local residents’ of small rural city Požega concerning the tourism development and determining the level of involment in decisions-making processes relating to the tourism offer.

Keywords: managing; local residents; tourism; destination product (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2014-05
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Published in 22nd Biennial International Congress Tourism & Hospitality Industry 2014, May 2014, pages 174-188

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