Umbrella Branding in Pharmaceutical Markets

Moritz Suppliet

No 2017-034, Discussion Paper from Tilburg University, Tilburg Law and Economic Center

Keywords: umbrella branding; regulation; empirical io; pharmaceuticals; marketing (search for similar items in EconPapers)
Date: 2017
New Economics Papers: this item is included in nep-com, nep-hea, nep-ipr and nep-mkt
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Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Umbrella branding in pharmaceutical markets (2020)
Working Paper: Umbrella Branding in Pharmaceutical Markets (2017)
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