"A Case Study about Corporate Revival Process: Snow Brand Milk Products"(in Japanese)

Noriyuki Yanagawa and Ryoko Oki
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Noriyuki Yanagawa: Faculty of Economics, University of Tokyo
Ryoko Oki: Graduate School of Economics, University of Tokyo

No CIRJE-J-105, CIRJE J-Series from CIRJE, Faculty of Economics, University of Tokyo

Abstract: This paper explains the corporate revival process of Snow Brand Milk Products Co. Ltd. (Yuki-Jirushi), a famous dairy-products company in Japan. As a result of a string of scandals, Yuki-Jirushi experienced sudden drops of sales and profits. In order to improve the profit condition, Yuki-Jirushi implemented drastic corporate restructurings and M&A. This paper explains this process in detail and shows the general implications for corporate revival process of Japanese firms.

Pages: 43 pages
Date: 2004-04
New Economics Papers: this item is included in nep-acc, nep-com, nep-his and nep-sea
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Persistent link: https://EconPapers.repec.org/RePEc:tky:jseres:2004cj105

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