L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review

Donata Vianelli and Fabio Claudio Marzano

No 7, Working Papers DEAMS from DEAMS - Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche "Bruno de Finetti"

Abstract: The aim of this study is to provide a literature review on the influence of the country of origin effect (COO) on consumer behavior. Despite the high number of studies carried out on COO since the Sixties, many issues are still discussed in the literature and several research questions should be clarified. Hence it becomes relevant to investigate more on this topic that is considered to be increasingly relevant in the international marketing strategy of the company. The main contributes have been analyzed following a chronological / conceptual approach, giving more relevance to the researches that had been able to add a significant value to the research literature. Suggestions for future researches pointed out by different Authors have been organized and structured, in order to create a stimulus for new studies and in-depth analysis on the country of origin effect.

Keywords: Country of origin; Brand image; Country image; Consumer behavior (search for similar items in EconPapers)
Date: 2012-02
New Economics Papers: this item is included in nep-mkt
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10077/6042 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tre:wpaper:7

Access Statistics for this paper

More papers in Working Papers DEAMS from DEAMS - Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche "Bruno de Finetti" Contact information at EDIRC.
Bibliographic data for series maintained by Gianni Perini (perini@units.it).