From utilities to mental models: A critical survey on decision rules and cognition in consumer choice

Giovanna Devetag

No 9902, CEEL Working Papers from Cognitive and Experimental Economics Laboratory, Department of Economics, University of Trento, Italia

Date: 1999
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Related works:
Working Paper: From utilities to mental models: A critical survey on decision rules and cognition in consumer choice (2001)
Journal Article: From Utilities to Mental Models: A Critical Survey on Decision Rules and Cognition in Consumer Choice (1999)
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