Does Precipitation Affect Consumers’ Smoking Tendency?

Yinlong Zhang
Additional contact information
Yinlong Zhang: The University of Texas at San Antonio

No 56, Working Papers from College of Business, University of Texas at San Antonio

Abstract: Three studies are reported that investigate the impact of precipitation on consumers’ smoking tendency. A cross-country comparison on prevalence of adult smoking (Study 1a) indicated that a high precipitation level was associated with a high percentage of smokers at country level. A cross-state comparison within the U.S. (Study 1b) confirmed this relationship at state level. A follow-up survey of smokers confirmed this relationship again (Study 1c). Two additional experiments that manipulated imagined rainy weather conditions confirmed this relation further and also demonstrated that the effect of precipitation on smoking was mediated by negative mood, moderated by whether a person is a smoker or not (Study 2) and by hedonic versus utilitarian processing objectives (Study 3).

Keywords: precipitation; smoking tendency (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 21 pages
Date: 2008-06-09
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://interim.business.utsa.edu/wps/mkt/0056MKT-376-2008.pdf Full text (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tsa:wpaper:00101mkt

Access Statistics for this paper

More papers in Working Papers from College of Business, University of Texas at San Antonio Contact information at EDIRC.
Bibliographic data for series maintained by Wendy Frost ().