IT Innovativeness and Environmental Consciousness on Organizational Performance

Myung Ko
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Myung Ko: University of Texas at San Antonio

No 109, Working Papers from College of Business, University of Texas at San Antonio

Abstract: The purpose of our study is to investigate the impacts of Information Technology (IT) innovation and environmental consciousness on firm performance. We tested the robustness of innovation theory using the most recent Information Week (IW) 500 annual datasets. As expected, performance of IT innovators was better than their industry average performance. However, performance of environmentally conscious IT innovators is frequently no better than that of less conscious IT innovative firms. And, for some performance indicators, less environmentally conscious IT innovative firms out-performed more environmentally conscious IT innovative firms.

Keywords: Information technology (IT) innovation; firm performance; organizational innovation; IT role; environmental consciousness; and environmental performance (search for similar items in EconPapers)
JEL-codes: Q55 (search for similar items in EconPapers)
Pages: 34 pages
Date: 2010-05-10
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