The Antecedents and Consequences of Defensive Attributions inProduct-Harm Crises

David Silvera
Additional contact information
David Silvera: University of Texas at San Antonio

No 12, Working Papers from College of Business, University of Texas at San Antonio

Abstract: This study examines the defensive attribution hypothesis in the context of a product-harm crisis. A high severity product-harm crisis results in more blame to the company and less blame to the consumer than does a low severity crisis, although this attributional pattern is more evident when the crisis is associated with an unfamiliar brand. A model then reveals personal vulnerability to be an antecedent of perceived severity, which in turn is an antecedent of blame to the company. The model further reveals blame to the company predicts negative attitudes to brand, decreased purchase intentions, and negative product recommendations.

Pages: 39 pages
Date: 2010-05-10
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://interim.business.utsa.edu/wps/mkt/0012MKT-448-2010.pdf Full text (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tsa:wpaper:0040mkt

Access Statistics for this paper

More papers in Working Papers from College of Business, University of Texas at San Antonio Contact information at EDIRC.
Bibliographic data for series maintained by Wendy Frost ().