CUSTOMERS’ PERSONALITY, THEIR PERCEPTIONS, AND GREEN CONCERN ON INTERNET BANKING USE

Myung Ko (), Ruben Mancha, Nicole Beebe Nicole Beebe and Hyun Shik Yoon
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Myung Ko: UTSA

Working Papers from College of Business, University of Texas at San Antonio

Abstract: In this paper, we developed a theoretical model that posits factors influencing Internet banking use and validated it with a sample of more than 300 respondents using Partial Least Squares (PLS). The results indicated that three factors, openness to experience from the Five-Factor Model, perceived usefulness, and green concern from peer pressure, were positively associated with Internet banking use. Consistent with previous research, security concern was negatively associated with Internet banking use while perceived ease of use was found to influence perceived usefulness. The results offer valuable insights for bank managers.

Keywords: Internet banking; personality traits; security; perceived ease of use; perceived usefulness; and green concern (search for similar items in EconPapers)
JEL-codes: C42 L86 Q56 (search for similar items in EconPapers)
Pages: 14 pages
Date: 2013-01-05
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