Response Time and Click Position: Cheap Indicators of Preferences

Fadong Chen and Urs Fischbacher

No 102, TWI Research Paper Series from Thurgauer Wirtschaftsinstitut, Universität Konstanz

Abstract: This paper investigates how process data like response time and click position relates to economic decisions. We use a social value orientation experiment, which can be considered as a prototypical multi-attribute decision problem. We find that in the social value orientation task more individualistic subjects have shorter response times than prosocial subjects. Individualistic subjects click more often on their own payoffs than on the others’ payoffs, and they click more often on their own payoffs than prosocial subjects. These results show that response times and click positions can be used as indicators of people’s preferences.

Keywords: click position; response time; social preferences; experiment (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-exp and nep-neu
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Citations: View citations in EconPapers (1)

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Journal Article: Response time and click position: cheap indicators of preferences (2016)
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Persistent link: https://EconPapers.repec.org/RePEc:twi:respas:0102

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