Lengua e internacionalización: el papel de la lengua en la internacionalización de las operadoras de telecomunicaciones

Cipriano Quirós Romero
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Cipriano Quirós Romero: Universidad Complutense de Madrid, Sección Departamental de Economía Aplicada II (Estructura Económica y Economía Industrial)

Documentos de Trabajo del Instituto Complutense de Estudios Internacionales from Universidad Complutense de Madrid, Instituto Complutense de Estudios Internacionales

Abstract: The analysis made to a large group of international telecom operators, reveals that, even when the disposition of an international linguistic community is not a condition for internationalization, operators have an international language of reference. This language could be considered as a conditioning factor for the area of its international expansion. At the same time, we analyze the importance of language as explanatory variable of these firms effectiveness. The results obtained suggest that the higher the number of customers speaking the operator’s language, the higher the level of effectiveness of the firm. Therefore, even when the domestic market still has a relevant role in explaining this variable, the internationalization of telecom operators within their linguistic community of reference would allow them to improve their levels of effectiveness.

Keywords: Comunidad lingüística internacional; Internacionalización; Operadoras de telecomunicaciones (search for similar items in EconPapers)
Pages: pages 37
Date: 2008
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