EconPapers    
Economics at your fingertips  
 

Merger control in differentiated product industries

Ciara Whelan, Patrick Walsh () and Franco Mariuzzo

Open Access publications from School of Economics, University College Dublin

Abstract: Given that brands (products) are location specific in terms of coverage of retail stores, we allow consumers to have preferences over location and products to carry distribution costs, alongside preferences and costs over other observable and unobservable product characteristics. We embed these considerations into Berry, Levinsohn and Pakes (1995) to jointly estimate demand and cost parameters for brands (products) in Retail Carbonated Soft Drinks. Allowing for location has a very significant impact on estimated primitives and the predictive power of the structural model. As a counterfactual exercise we show the effects on welfare of an equilibrium that results from a change in the distribution of consumer taste for location.

Keywords: Consumer taste for location distributions; Differentiated products; Discrete choice; Structural model; Consumers' preferences; Product differentiation; Store location (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations: Track citations by RSS feed

Published in: Choi, Jay Pil (Ed.). Recent Developments in Antitrust: Theory and Evidence.. MIT Press Journals - Massachusets Institute, 2006

Downloads: (external link)
http://hdl.handle.net/10197/137 Open Access version, 2006 (application/pdf)

Related works:
Working Paper: Merger control in differentiated product industries (2005) Downloads
Working Paper: EU Merger Control in Differentiated Product Industries (2004) Downloads
Working Paper: EU merger control in differentiated product industries (2004) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ucn:oapubs:10197/137

Access Statistics for this paper

More papers in Open Access publications from School of Economics, University College Dublin Contact information at EDIRC.
Bibliographic data for series maintained by Nicolas Clifton ().

 
Page updated 2019-10-09
Handle: RePEc:ucn:oapubs:10197/137