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Products or Markets: What Type of Experience Matters for Export Survival?

Martina Lawless and Zuzanna Studnicka ()

No 201923, Working Papers from School of Economics, University College Dublin

Abstract: Previous research has generally shown that increased export experience has a positive impact on the subsequent survival of newly launched export relationships of a firm. In this paper, we find that there are important differences in the effects of firm experience on export survival depending on the source of the experience. Specifically, experience built up by a firm from previously exporting a particular product before launching it in a new market has a strong positive impact on the survival of a new product-market relationship. In contrast, experience within a market prior to adding a new product has a mainly negative effect on the survival probability of the additional product. This shows that taking a successful product to new markets is more likely to succeed than expanding product range within a market.

Keywords: Duration of trade; Firm survival; Export experience; Multi-product firms (search for similar items in EconPapers)
JEL-codes: F10 (search for similar items in EconPapers)
Pages: 19 pages
Date: 2019-10
New Economics Papers: this item is included in nep-bec, nep-int and nep-sbm
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http://hdl.handle.net/10197/11104 First version, 2019 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:ucn:wpaper:201923

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