Business Models for the Creative Industries: a literature review

Monia Castellini and Nicola Valentini

No 2019088, Working Papers from University of Ferrara, Department of Economics

Abstract: The topic of cultural and creative industries has been strongly debated by economics and business scholars over the last two decades. At the same time, the Business Model tool was developed. Assuming that both of the topics have created enormous debates among scholars and practitioners, the definition of cultural industries is shifting to the wider definition of creative industries. Such extension is meant to comprehend all of those industries and all of those sectors that are including dynamics of generation and exploitation of intellectual property. Such approach led to the embracing of a wide range of industries that were rarely associated to the cultural and creative domains in the past. Furthermore, the Business model has shifted from being an architecture specifically designed to serve the e-business, to a flexible yet hard to define “good-for-all†method to better understand and/or improve any kind of business. Surprisingly, studies on the Business model specifically applied to the Creative industries appeared to be fragmented. The present study aimed to briefly review the Business Models literature applied to the Creative industries, in order to measure how much the tool has been studied within the CCIs and through which lens and objectives. Additional goals have been the analysis of the subsectors within the creative industries that had already been treated from scholars prior, highlighting the ones that should be analyzed further in the future.

Keywords: Business model; Creative Industries; Creative and Cultural Industries; Literature review (search for similar items in EconPapers)
JEL-codes: L20 L21 O31 Z11 (search for similar items in EconPapers)
Pages: 27 pages
Date: 2019-12-18
New Economics Papers: this item is included in nep-cul
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