Análise dos Fatores Associados ao Consumo de Chocolates Gourmet em Goiânia

Juliana Cardoso dos Santos () and Priscila Casari ()
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Juliana Cardoso dos Santos: FACE-UFG
Priscila Casari: FACE-UFG

No 68, Working papers - Textos para Discussao do Curso de Ciencias Economicas da UFG from Curso de Ciencias Economicas da Universidade Federal de Goias - FACE

Abstract: The aim of this study is to analyze the main factors related to the consumption of gourmet chocolate in Goiania. We used a exploratory and qualitative methodology through a questionnaire applied with gourmet chocolate consumers when they leave specialized stores. Results show that most consumers are women, young adult, with high schooling leval and average income around R$ 2,900.00. In addition, respondents reported that consumption is closely related to product differentiation and various psychological factors.

Keywords: Chocolate; Gourmet; Consumption (search for similar items in EconPapers)
JEL-codes: D01 D12 (search for similar items in EconPapers)
Pages: 19 pages
Date: 2017-12
New Economics Papers: this item is included in nep-mkt
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https://files.cercomp.ufg.br/weby/up/118/o/TD_068.pdf First version, 2017 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:ufb:wpaper:068

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