Multi-platform production:full speed ahead. The case of the Canadian company Québécor, 1995-2010

François Demers and Florence Le Cam

ULB Institutional Repository from ULB -- Universite Libre de Bruxelles

Abstract: This paper analyzes the strategies of the Canadian corporation Quebecor, a conglomerate regarded as the prototypical media company and a veteran in the process of gradual media convergence. This case study is based on ethnographic fieldwork conducted between 1999 and 2005, and on a review of the corporation’s activities five years later, in 2010. Synergistically integrating cross–promoting media, strategic partnerships with other media, and structural innovation, Quebecor is the most strongly committed actor in multiplatform production in Quebec – and beyond in English Canada. It has also become an increasingly avid proponent of the concept of the multitasking journalist. The analysis proposed here illustrates not only the transformation of the work of Quebecor employees but also the strategies deployed by a conglomerate to control financial and business opportunities anticipated through media convergence.

Keywords: Convergence; Canada; Practices; History (search for similar items in EconPapers)
Date: 2012-12-01
References: View complete reference list from CitEc
Citations:

Published in: Brazilian journalism research (2012) v.8 n° 2,p.228-248

Downloads: (external link)
https://dipot.ulb.ac.be/dspace/bitstream/2013/157011/1/377-2040-1-PB.pdf 377-2040-1-PB (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ulb:ulbeco:2013/157011

Ordering information: This working paper can be ordered from
http://hdl.handle.ne ... lb.ac.be:2013/157011

Access Statistics for this paper

More papers in ULB Institutional Repository from ULB -- Universite Libre de Bruxelles Contact information at EDIRC.
Bibliographic data for series maintained by Benoit Pauwels ().