Demand-Driven Integration and Divorcement Policies
Patrick Legros and
Andrew Newman
ULB Institutional Repository from ULB -- Universite Libre de Bruxelles
Abstract:
Traditionally, vertical integration has concerned industrial economists only insofar as it affects market outcomes, particularly prices. This paper considers reverse causality, from prices – and more generally, from demand – to integration in a model of a dynamic oligopoly. If integration is costly but enhances productive efficiency, then a trend of rising prices and increasing integration could be due to growing demand, in which case a divorcement policy of forced divestiture may be counterproductive. Divorcement can only help consumers if it undermines collusion, but then there are dominating policies. We discuss well-known divorcement episodes in retail gasoline and British beer, as well as other evidence, in light of the model.
Keywords: Antitrust; OIO; Regulation; Reverse causality; Theory of the firm; Vertical integration (search for similar items in EconPapers)
Date: 2017
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Published in: International journal of industrial organization (2017) v.53,p.306-325
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