Digital technology adoption drives strategic renewal for successful digital transformation

Jacques Bughin, Tobias Kretschmer and Nicolas van Zeebroeck

ULB Institutional Repository from ULB -- Universite Libre de Bruxelles

Abstract: A large focus of digital transformation has been on embedding digitization across organizational functions, but the most successful transformations are often coupled with strategic renewal. A deeper look at successful digital transformations shows that strategic renewal is facilitated by pervasive digital technology adoption, as those technologies are disruptive in nature and help shift the corporate mindset towards a less defensive posture. We derive and discuss the implications of this result for managers and organizations.

Keywords: Digital technology adoption; digital transformation; strategic renewal (search for similar items in EconPapers)
Date: 2021-07-21
Note: SCOPUS: ar.j
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Citations: View citations in EconPapers (4)

Published in: IEEE engineering management review (2021)

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