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Sourcing Co-Created Products: Should your Suppliers Collaborate?

Dinah Cohen-Vernik (), Oksana Loginova () and Niladri Syam ()
Additional contact information
Dinah Cohen-Vernik: Department of Marketing, Jones Graduate School of Business, Rice University
Niladri Syam: Department of Marketing, Trulaske College of Business, University of Missouri

No 1618, Working Papers from Department of Economics, University of Missouri

Abstract: WP 16-18 has been revised and is now WP 18-11.

Keywords: co-creation; product sourcing; collaboration; holdup (search for similar items in EconPapers)
JEL-codes: C72 D4 L1 M31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com and nep-mkt
Date: 2016-11-08, Revised 2018-08-14
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Working Paper: Sourcing Co-Created Products: Should your Suppliers Collaborate? (2018) Downloads
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