Restricting Sales of Flavored Nicotine Vaping Products: Effects on Nicotine Vaping Product and Cigarette Sales in Canada

Brad Davis (), Abigail Friedman () and Michael Pesko
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Brad Davis: Department of Economics, University of Missouri, https://economics.missouri.edu/people/davis
Abigail Friedman: School of Public Health, Yale University, https://ysph.yale.edu/profile/abigail-friedman/

No 2515, Working Papers from Department of Economics, University of Missouri

Abstract: The rise of nicotine vaping products (NVPs) has led governments to consider banning or limiting flavored NVP sales to reduce their appeal. In particular, we study the effect of NVP flavor restrictions enacted in Canada, a country with historically high tobacco regulation, through July of 2023. Using a stacked DID model, we estimate that flavor restrictions increased cigarette sales by 9.6%. In gas and convenience stores, these restrictions nearly eliminated flavored non-menthol and menthol NVP sales while increasing tobacco and unflavored NVP sales by 123.4%. Substitution patterns arise in Canada despite its strict tobacco control environment, suggesting that patterns of substitution between e-cigarettes and cigarettes are generalizable across countries with different tobacco regulatory strengths.

Keywords: e-cigarettes; tobacco policy; flavor ban (search for similar items in EconPapers)
JEL-codes: I12 I18 (search for similar items in EconPapers)
Date: 2025-11
New Economics Papers: this item is included in nep-hea
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