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The STEP Scale: A Cross-National Scale for Short-Term Export Performance Improvement

Luis Lages () and Cristiana Raquel Lages

FEUNL Working Paper Series from Universidade Nova de Lisboa, Faculdade de Economia

Abstract: This paper is a direct response to a recent observation in the literature that managers appear to be short-term oriented when they assess the performance of an export venture (Madsen 1998). Based on a survey of Portuguese and British exporters, this paper presents a three-dimensional scale for assessing managerial judgment of Short-Term Export Performance (the STEP scale). The three dimensions are: 1) satisfaction with short-term performance improvement; 2) short-term exporting intensity improvement; and 3) expected short-term performance improvement. The findings are used to generate implications for public policy making and managerial practice as well as directions for future research.

Keywords: Short-Term Export Performance; Export Marketing; Measurement (search for similar items in EconPapers)
Date: 2002
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