The STEP scale: a cross-national scale for short-term export performance improvement

Luis Filipe Lages and Cristiana Raquel Lages

Nova SBE Working Paper Series from Universidade Nova de Lisboa, Nova School of Business and Economics

Abstract: This paper is a direct response to a recent observation in the literature that managers appear to be short-term oriented when they assess the performance of an export venture (Madsen 1998). Based on a survey of Portuguese and British exporters, this paper presents a three-dimensional scale for assessing managerial judgment of Short-Term Export Performance (the STEP scale). The three dimensions are: 1) satisfaction with short-term performance improvement; 2) short-term exporting intensity improvement; and 3) expected short-term performance improvement. The findings are used to generate implications for public policy making and managerial practice as well as directions for future research.

Keywords: Short-term export performance; export marketing; measurement (search for similar items in EconPapers)
Pages: 22 pages
Date: 2002
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:unl:unlfep:wp422

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