European perspectives on export performance determinants: an exploratory study
Luis Filipe Lages,
Carmen Lages and
Cristiana Raquel Lages
Nova SBE Working Paper Series from Universidade Nova de Lisboa, Nova School of Business and Economics
Abstract:
This exploratory study discusses main antecedents of export performance based on the perceptions of European export managers. Cross-national findings reveal that according to managerial perceptions the most important determinants of export performance are product quality, followed in importance by price competitiveness/value for money, service quality and relationship with importers/trust. While some of these determinants have been extensively researched in the literature (product and service quality), there are others in which there is limited empirical research (price competitiveness/value for money and relationship with importers/trust). Also of interest is the existence of specific issues that are not considered by managers as being top determinants, but are the focus of extensive research. Based on these findings the authors suggest several potentially fruitful streams of research.
Keywords: Qualitative study; export performance; export marketing; cross-national (search for similar items in EconPapers)
Pages: 18 pages
Date: 2004
New Economics Papers: this item is included in nep-eec and nep-mkt
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Citations: View citations in EconPapers (1)
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Persistent link: https://EconPapers.repec.org/RePEc:unl:unlfep:wp444
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