Main Consequences of Prior Export Performance Results: An Exploratory Study of European Exporters
Luis Lages (),
Carmen Lages and
Cristiana Raquel Lages
FEUNL Working Paper Series from Universidade Nova de Lisboa, Faculdade de Economia
With the exception of the work of Lages and colleagues, the international marketing literature has been examining performance exclusively as a dependent variable. This exploratory study builds on this emerging body of literature to discuss the main outcomes of performance, as it is expressed through the perceptions of European export managers. According to the results of a cross-national study of Portuguese and British exporting firms, this paper indicates that the main consequences of previous performance results are: a) need to seek performance improvement as a result of bad performance, b) maintain strategy as a result of good performance, c) market diversification, d) focus on competition, e) product diversification, f) quality, and more attention to g) macro and h) micro factors. Future international marketing research is encouraged to investigate performance as an independent variable.
Keywords: Export Marketing; Export Performance; Cross-National; Qualitative (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:unl:unlfep:wp445
Access Statistics for this paper
More papers in FEUNL Working Paper Series from Universidade Nova de Lisboa, Faculdade de Economia Contact information at EDIRC.
Bibliographic data for series maintained by Susana Lopes ().