Structuring for glocalization: the minimal network

Joao Vieira da Cunha, Stewart R. Clegg and Miguel Pina e Cunha

Nova SBE Working Paper Series from Universidade Nova de Lisboa, Nova School of Business and Economics

Abstract: Globalization and localization seem to be opposite concepts a thesis and its antithesis. Nonetheless, managers seem to be able to handle the paradox posed by these two contradicting tensions by enacting, via action, a synthesis that allows for the co-presence of a high level of global integration and local adaptation (instead of a compromise between both), which has been labeled glocalization. We discuss how the concept of improvisation allows this synthesis by developing the two poles that ground it, namely glocal strategy and glocal organization. Global advantage requires a dialectical capability that organizations rarely achieve, and the importance of which orthodox management theory rarely recognizes.

Keywords: Synthesis; glocal strategy; glocal organization; minimal network; improvisation (search for similar items in EconPapers)
Pages: 37 pages
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:unl:unlfep:wp536

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