The practices of design management in the service industry

Popy Rufaidah ()
Additional contact information
Popy Rufaidah: Department of Management and Business, Faculty of Economy, Padjadjaran University

No 200503, Working Papers in Business, Management and Finance from Department of Management and Business, Padjadjaran University

Abstract: The need for design managers to understand service characteristics as well as their business types has been unexplored in the literature of design management. The paper focuses on the identification of the design practice in the service industry. Particularly, it aims to answer the following questions: (1) what are the characteristics of service? (2) What are the roles of design manager in service industry? (3) How the issues of design activities, design philosophies, and design strategy are used as the bases of the practices of design management in the service industry? And (4) what are the future practice of design in the service industry? Based on those questions, the paper identifies the philosophy of design management and integrates it as bases to identify design practices in two types’ service companies i.e. retailing and transportation. It also highlights the characteristics of service and the existence of design manager in these industries. Finally, the paper contributes to our understanding of several agenda for further research in setting the role of design in various service types of business.

Keywords: design philosophy; design practices; design strategy; design management; service industry (search for similar items in EconPapers)
JEL-codes: G0 (search for similar items in EconPapers)
Pages: 11 pages
Date: 2005-08, Revised 2005-08
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://lp3e.fe.unpad.ac.id/wpaman/200503.pdf First version, 2005 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 522 Unknown code (http://lp3e.fe.unpad.ac.id/wpaman/200503.pdf [301 Moved Permanently]--> http://www.unpad.ac.id/wpaman/200503.pdf [301 Moved Permanently]--> https://www.unpad.ac.id/wpaman/200503.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:unp:wpaman:200503

Access Statistics for this paper

More papers in Working Papers in Business, Management and Finance from Department of Management and Business, Padjadjaran University Contact information at EDIRC.
Bibliographic data for series maintained by Aldrin Herwany ().