Matrix as a Tool for Strategic Analysis

Angelina Govorova (), Vladimir Vertogradov (), Svetlana Shchelokova (), Nikolay Markov (), Stanislav Spektor (), Irina Suslova (), Roman Gridin () and Anastasia Ivanchina ()
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Angelina Govorova: Department of Economics, Lomonosov Moscow State University
Vladimir Vertogradov: Department of Economics, Lomonosov Moscow State University
Svetlana Shchelokova: Department of Economics, Lomonosov Moscow State University
Nikolay Markov: Department of Economics, Lomonosov Moscow State University
Stanislav Spektor: Department of Economics, Lomonosov Moscow State University
Irina Suslova: Department of Economics, Lomonosov Moscow State University
Roman Gridin: Department of Economics, Lomonosov Moscow State University
Anastasia Ivanchina: Department of Economics, Lomonosov Moscow State University

No 68, Working Papers from Moscow State University, Faculty of Economics

Abstract: The monograph "SV Matrix as a Tool for Strategic Analysis" is intended for students, educators, as well as practicing managers and analysts seeking to deepen their knowledge in the field of strategic management. The monograph provides a comprehensive examination of the theoretical foundations and practical applications of the SV matrix within the context of strategic analysis for companies. It includes step-by-step instructions for constructing the SV matrix, examples of its application across various industries, and methodological recommendations for interpreting the results obtained. Additionally, the monograph discusses the combined use of the SV matrix with traditional tools for analyzing the external and internal environments of organizations. Furthermore, it contains practical exercises for independent study, enabling readers to reinforce their acquired knowledge and skills.

Keywords: SV matrix; strategic analysis; industry analysis; BCG matrix (search for similar items in EconPapers)
JEL-codes: A10 B41 O10 O40 (search for similar items in EconPapers)
Pages: 98 pages
Date: 2024-03
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