What risks do people perceive in everyday life? A perspective gained from the experience sampling method (ESM)
Robin Hogarth (),
Mariona Portell and
Anna Cuxart
Economics Working Papers from Department of Economics and Business, Universitat Pompeu Fabra
Abstract:
The experiential sampling method (ESM) was used to collect data from 74 parttime students who described and assessed the risks involved in their current activities when interrupted at random moments by text messages. The major categories of perceived risk were short-term in nature and involved “loss of time or materials” related to work and “physical damage” (e.g., from transportation). Using techniques of multilevel analysis, we demonstrate effects of gender, emotional state, and types of risk on assessments of risk. Specifically, females do not differ from males in assessing the potential severity of risks but they see these as more likely to occur. Also, participants assessed risks to be lower when in more positive self-reported emotional states. We further demonstrate the potential of ESM by showing that risk assessments associated with current actions exceed those made retrospectively. We conclude by noting advantages and disadvantages of ESM for collecting data about risk perceptions.
Keywords: Experiential sampling method; risk perception; risk assessment; gender differences; multi-level analysis; simultaneous vs. retrospective judgment (search for similar items in EconPapers)
JEL-codes: C39 C93 M10 (search for similar items in EconPapers)
Date: 2007-01
New Economics Papers: this item is included in nep-cbe
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)
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Persistent link: https://EconPapers.repec.org/RePEc:upf:upfgen:1005
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